Undecided Voters

Undecided voters form the persuadable core of the electorate, capable of swinging presidential races toward Bartlet through strong debate showings and leadership projection. C.J. targets their sensitivity to public optics and performance, directing staff to prioritize conviction in spin rooms and preparations. Martin cites polls showing 73% decided based on debates, with 69% choosing the President, confirming debates as their key influence and reinforcing White House focus on this demographic amid tight campaign dynamics.