Character

Alan Tatum

Alan Tatum assists his colleague Allen in development and presentation of a tourism slogan aimed at attracting visitors to New Hampshire during the early stages of Bartlet’s campaign. He exhibits uncertainty and anxiety throughout the presentation, as he and Allen struggle to effectively articulate their strategies that include print advertisements to promote fall foliage tours. Despite his discomfort, Alan remains engaged in the project, displaying a willingness to explore creative solutions to revenue challenges.

6 appearances

Alan Tatum's Journey

A timeline through the narrative

6 moments

S3E9 · Bartlet for America (Restructured)

Bartlet Shreds Unprepared Tourism Slogan Pitch

Deeply unsure, mirroring Allen's discomfort with mounting tension

Alan assists Allen in pitching the slogan's need to appear 'fresh' while retaining charm, details print ads for foliage tours and revenue concerns, hesitantly admits uncertainty about goggles inclusion.

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S3E9 · Bartlet for America (Restructured)

Leo Drops the 'Bartlet for America' Napkin Bombshell

Anxious and uncertain in presentation

Alan assists Allen in the unsure pitch, emphasizing the need for 'fresh and new' image while detailing print ads for fall foliage and revenue stemming, faltering under Bartlet's sarcasm before …

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S3E18 · Enemies Foreign and Domestic

Bartlet Bonds Heartwarmingly with Tatums Over Unearthed FDR Letter

Overwhelmed delight and nostalgic astonishment

Alan Tatum enters arm-in-arm with son, reacts with stunned awe to letter revelation and address confirmation, shakes hands with Bartlet and Charlie, banters on railroad career and FDR meeting via …

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S4E21 · Life on Mars

Hoynes' Facade Frays

Brief attentiveness, then removed—unruffled by the later confrontation.

Tatum briefly appears, nods to Hoynes, and exits; his cameo underscores the staff's routine and the sudden severing of the private meeting as senior White House figures arrive.

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S4E21 · Life on Mars

Hoynes Cornered: Admission, Counsel, Consequence

Neutral and procedural; he follows normal aide duties without engagement.

Tatum appears briefly, nods to Hoynes, and leaves; his presence underscores the routine staffing of the meeting and he keeps distance from the confrontation.

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S4E21 · Life on Mars

Window of Reckoning — Hoynes' Admission

Indifferent and procedural; not emotionally engaged with the unfolding crisis.

Tatum briefly appears during the initial meeting, nods to Hoynes and leaves; he does not participate in the confrontation and serves as background staff presence.

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Affiliation

Office of Travel and Tourism