Bartlet's Brusk Rejection of the South Carolina Pivot

In a flashback to the frenetic Bartlet campaign HQ, C.J. critiques a live TV misstep where Bartlet missed his cue. Toby pitches abandoning a likely third-place NH finish for an uncontested SC run to build momentum toward Illinois, with staff detailing endorsements, regional splits, and Super Tuesday math. Bartlet repeatedly cuts them off with 'What's next?', dismissing granular plans, affirming his resolve to win NH, and underscoring his decisive leadership—foreshadowing his crisis command and linking via echoed phrasing to present-day resolve.

Plot Beats

The narrative micro-steps within this event

4

C.J. critiques the campaign's media misstep by highlighting their failure to have the candidate ready for the live interview.

criticism to acknowledgment ['Manchester, New Hampshire']

Toby proposes abandoning New Hampshire to focus on South Carolina, sparking a strategic debate among the team.

doubt to strategic clarity

The team outlines a long-shot strategy to win the Illinois primary, leveraging South Carolina as a stepping stone.

uncertainty to determination

Bartlet dismisses the detailed planning with his trademark 'What's next?', signaling his readiness to move forward.

focus to dismissal

Who Was There

Characters present in this moment

8

frustrated by error but strategically focused

C.J. clicks off the embarrassing tape, leads post-mortem by asking what went wrong—'We didn't have the candidate'—then joins pitch for South Carolina pivot, underscoring Wiley beat as key to momentum, her analytical poise steadying the room.

Goals in this moment
  • expose TV spot failure for improvement
  • bolster South Carolina strategy pitch
Active beliefs
  • candidate presence is critical for media wins
  • pivoting to SC builds unstoppable delegate math
Character traits
analytical composed team-oriented
Follow C.J. Cregg's journey

determined impatience masking steely confidence

Bartlet owns the TV blow-up, repeatedly interrupts pivot pitch with 'What's next?'—clarifying it signals readiness to move on—reaffirms NH win intent, confuses new faces like Toby and Josh, rises and exits decisively, ending debate.

Goals in this moment
  • reject pragmatic retreat from NH
  • imprint leadership resolve on staff
Active beliefs
  • true wins come from contested battles
  • granular pivots undermine bold candidacy
Character traits
decisive unyielding charismatic
Follow Josiah Edward …'s journey

calmly assessing amid controlled chaos

Leo prompts Toby's pitch, probes 'Why?', confirms Wiley dropout/endorsement/money potential via Josh, declares 'We're done' after Bartlet's exit, trades knowing sarcasm with Josh on candidate's likability.

Goals in this moment
  • evaluate pivot viability
  • reinforce hierarchy by closing meeting
Active beliefs
  • Wiley's post-SC collapse yields Bartlet boost
  • Few truly grasp Bartlet's appeal
Character traits
pragmatic authoritative wry
Follow Leo Thomas …'s journey

buoyed by mathematical path forward

Sam affirms Toby—'He's right'—cites Bartlet's 69% Democratic win rarity, details SC second-place steam, 3/7 losses for Hoynes, North/PNW splits, Illinois win sweeping table to California/NY.

Goals in this moment
  • bolster SC-Super Tuesday strategy with data
  • project Illinois as campaign climax
Active beliefs
  • regional splits fracture Hoynes' lead
  • Illinois victory triggers national runaway
Character traits
optimistic analytical supportive
Follow Sam Seaborn's journey

neutral and observational

TV Reporter delivers voice-over via played tape, clinically reporting straw poll results—Bartlet's third-place surge at 19%, Wiley's 22%, leader's 48%—before noting the absent live feed of Bartlet, setting up the critique of campaign missteps.

Goals in this moment
  • deliver accurate election updates
  • transition to live candidate interview
Active beliefs
  • straw polls signal primary momentum
  • Bartlet's third-place is a surprising story
Character traits
detached factual professional
Follow TV Reporter's journey

urgent pragmatism bordering on insistence

Toby self-introduces, boldly proposes ditching NH—'Nothing to win here'—outlines full path: solo SC vs. Hoynes-Wiley fight, endorsements/money, splits into Super Tuesday/Illinois 'High Noon', undeterred by Bartlet's cuts.

Goals in this moment
  • convince team to abandon unwinnable NH
  • map delegate path via SC momentum
Active beliefs
  • NH third-place caps expectations at embarrassment
  • uncontested SC unlocks endorsements and cash
Character traits
strategic blunt visionary
Follow Toby Ziegler's journey

Referenced repeatedly as leading Democratic rival fighting for strong second in NH, unbeatable in SC South but vulnerable in later contests

Character traits
Ambitious symbolically influential politically astute conflicted tense institutional collegial Formidable fundraiser ambitious pragmatic impatient discernibly reserved authoritative public-facing loyal Party-anointed schedule-driven essential skeptical Opportunistic persistent demanding accessible resilient ceremonial
Follow John Hoynes's journey

Significantly referenced as rival who drew 22% in straw poll, expected to vie for second in NH and drop out after SC, with potential endorsement/money for Bartlet

Character traits
competitive persistent strategically pragmatic
Follow William Willey's journey

Location Details

Places and their significance in this event

3
South Carolina

South Carolina looms as the proposed uncontested haven in staff pitch—solo Bartlet run while rivals clash in NH—framed as momentum-builder with Wiley dropout, seeding endorsements/money toward later contests, its absence in NH calculus heightening pivot stakes.

Atmosphere hypothetically sultry and winnable, invoked to contrast NH frost
Function strategic alternative primary battleground
Symbolism represents pragmatic shortcut to viability
referenced via delegate math tied to regional Southern splits
Illinois Primary

Illinois Primary crystallizes as pitched 'High Noon' climax—a week post-Super Tuesday where SC-fueled steam could vault Bartlet to sweep California/NY, transforming NH setback into national charge, its decisive weight anchoring the entire strategy debate.

Atmosphere anticipated as brutal showdown crucible
Function projected campaign turning point
Symbolism embodies high-stakes vindication of bold path
C.J.'s 'High Noon' metaphor gateway to running the table
New Hampshire (Bartlet's home state — early primary political destination)

Manchester's Bartlet campaign HQ serves as the pressure-cooker strategy hub where staff confronts grim straw poll tape and pitches audacious pivot, Bartlet's defiance electrifying the air—symbolizing the gritty frontline of underdog presidential ambition amid primary brinkmanship.

Atmosphere frenetic and tense, buzzing with interrupted debates and strategic urgency
Function campaign war room for tactical debates and decision-making
Symbolism embodies New Hampshire's make-or-break proving ground for leadership mettle
Access limited to core campaign insiders
cluttered desks with staffers facing Bartlet playing tape recorder as focal point echoes of reporter VO underscoring poll pressures

Narrative Connections

How this event relates to others in the story

What this causes 1
Temporal medium

"Bartlet's 'What's next?' in the campaign flashback is mirrored in his repetition of it by Josh's hospital bed, linking past and present resolve."

Josh Awakens: 'What's Next?'
S2E2 · In the Shadow of Two …

Themes This Exemplifies

Thematic resonance and meaning

Part of Larger Arcs

Key Dialogue

"C.J.: "Okay, who can tell me what we did wrong there?""
"BARTLET: "I blew it. What's next?""
"TOBY: "Let's get out of New Hampshire.""
"BARTLET: "Well, that's it, then. And we saved people the trouble of voting. What's next?""