Object

Posterboard

This posterboard serves as a visual aid during the early campaign discussions in New Hampshire. It bears the hastily conceived tourism slogan 'New Hampshire. It's what's new!' and features an array of scribbles and notes, showcasing the earnest yet unpolished efforts of Allen and Alan as they pitch it to Governor Bartlet, who ultimately dismisses their lack of preparation.

2 appearances

Purpose

To present a marketing slogan aimed at promoting tourism in New Hampshire during campaign events.

Significance

The posterboard symbolizes the early, disorganized attempts at political messaging that Bartlet confronts and critiques, reflecting the contrast between naivety and the strategic demands of a presidential campaign. It marks a moment where campaign aspirations meet reality.

Appearances in the Narrative

When this object appears and how it's used

2 moments

S3E9 · Bartlet for America (Restructured)

Bartlet Shreds Unprepared Tourism Slogan Pitch

Serves as central visual aid unveiled by Allen bearing the slogan 'New Hampshire. It's what's new!' with scribbles; becomes punchline for Leo's quip and transformative canvas when he sticks the 'Bartlet for America' napkin on it, symbolizing shift from tourism gimmick to national ambition.

Before: Covered on easel in Governor's office, prepared for pitch

After: Uncovered with napkin affixed, mocking relic of failed pitch now prophetic

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S3E9 · Bartlet for America (Restructured)

Leo Drops the 'Bartlet for America' Napkin Bombshell

The posterboard, initially unveiled by Allen bearing the tourism slogan 'New Hampshire. It's what's new!' with scribbles, is repurposed narratively when Leo licks and affixes his 'Bartlet for America' napkin to it, transforming a failed pitch prop into the symbolic origin of a presidential campaign.

Before: Covered and positioned for tourism presentation in Governor's office

After: Uncovered with napkin stuck on easel, now marked by campaign slogan

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