K-2
Detailed Involvements
Events with rich location context
K-2 is invoked by Toby as a deliberately absurd hyperbole to mock the ad's visual logic — equating the family's drive to hauling a yard sale up a lethal mountain, emphasizing the ad's ridiculous exaggeration.
Rhetorical, mocking — the image conjures cold, impossible ascent to undercut the ad's credibility.
Rhetorical contrast used to satirize the ad's imagery and undercut its fear appeal.
Represents the ad's hyperbolic, dishonest framing; a symbol of manipulative scare tactics.
K-2 is invoked by Toby as an absurd hyperbolic image to ridicule the ad's claim; it functions as a rhetorical landscape that exposes the ad's exaggeration and mocks its attempt to dramatize policy effects.
Used as a comic, hyperbolic image—the mood is mockery and incredulity when K-2 is invoked.
Rhetorical battleground for debunking the ad's realism.
Represents the ad's over-the-top fearmongering and the disconnect between political imagery and reality.
Events at This Location
Everything that happens here
In Toby's office Will and Toby watch a blunt political TV spot and immediately clash over its effectiveness and ethics. Will reads the ad as a masterstroke — it weaponizes …
Toby and Will watch a political spot and spar over its emotional manipulation and effectiveness. Toby's irritation—part moral disgust, part professional impatience—breaks through Will's half-formed confidence. Will insists a counter …