Object

Bruno's Campaign Leaflets

Bruno shoulders into the Roosevelt Room clutching armloads of these printed campaign leaflets, bold pages Connie and he pitch as 'magic words' loopholes transforming restricted candidate ads into unregulated issue blasts. Sam savages them as idiot leaflets, a scam skirting finance laws—Bruno's grip tightens through the evisceration, fury boiling as Toby hijacks the heat for ethical school-collapse spots that bind the team.

1 appearances

Purpose

Disguise regulated candidate advertisements as unregulated issue ads to circumvent campaign finance restrictions.

Significance

Catalyze explosive clash between tactical cynicism and moral fire—Sam's denunciation unleashes Bruno's pent-up Democratic frustrations, enabling Toby's pivot to authentic ads on crumbling schools, healthcare, and opportunity that unify the staff around Bartlet's principled counterpunch.

Appearances in the Narrative

When this object appears and how it's used

1 moments

S3E6 · Gone Quiet

Toby Forges Ethical Pivot to Crumbling Schools Issue Ads

Bruno shoulders in clutching armloads of printed campaign leaflets exemplifying 'magic words' loopholes—candidate ads disguised as issue blasts. Sam savages them as 'idiot leaflets' central to the scam debate, their bold pages fueling the pitch until fury pivots to ethical school spots, binding the team's resolve.

Before: Held by Bruno upon entering Roosevelt Room, intact and distributed for review

After: Still in Bruno's possession or on table, symbolically sidelined as focus shifts to new ad scripting

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